Surgical Growth Partners
Data Clean and Analysis
Your referral data is only as good as the work that goes into it before analysis begins. We audit, clean, and structure your raw data so every insight that follows is accurate and trustworthy.
Executive
Summary
A plain-English snapshot of your referral position. Where you stand today, what is working, what is not, and the three things that need your attention first.
Clinic Performance Trends
Track how each referring clinic has performed over time. Identify which relationships are growing, which are cooling, and which need a conversation before they go cold.
Referrer
Heat Maps
A visual map of your referral network showing concentration, gaps, and opportunity. See where your strongest relationships sit and where white space exists.
Referral Volume & Trend Analysis
Understand the volume, timing, and direction of your referrals. Spot seasonal patterns, identify momentum shifts, and track whether your growth is consistent or fragile.
Geographical Analysis
Plot your referrer network by suburb and postcode. Identify clusters of activity, underserved catchments, and areas where competitors may be stronger.
Referrer
Ranking
A ranked list of every referrer by volume, value, and trajectory. Know exactly who your top 20 are, who is moving up, and who is falling away.
Financial Analysis Dashboard
Connect referral activity to revenue. See what each referrer and each clinic is worth in dollar terms, and where your highest-return relationships sit.
The Strategy
Equipped with the data, you now have a strategy on how to grow
Strategy Overview
The strategic picture for your practice. Combines data insights with market context to define where to focus, what to protect, and what to build next.
Network Health
A diagnostic of your referral network's overall strength. Measures concentration risk, diversity, depth of relationships, and resilience against attrition.
Risks and Thresholds
Flags where your network is vulnerable. Referrers who are over-reliant, relationships that have gone quiet, and thresholds where a single departure would hurt revenue.
Referrer Categorisation
Every referrer in your network sorted into tiers: who to protect, who to develop, who to recover, and who to deprioritise. Gives your team a clear framework for where to invest time.
3 / 6 / 9 Month Strategy
A phased action plan built around your specific data. Month-by-month priorities across the short, medium, and longer term, so the strategy stays live rather than sitting in a drawer.
Real growth comes from preparation and knowledge of your network.
The Growth Extras
Consolidated Priority Action Plan for Strategy
One page. Everything that matters, in order. The actions, the owners, and the timeline, so nothing falls through the cracks after the session.
Local Community Engagement
A targeted plan for building presence in the catchments that matter most. Identifies referrer clusters, community touchpoints, and low-cost, high-impact engagement opportunities near your practice.
​New Clinic Playbook - 90 Day Plan
A step-by-step activation guide for GPs and allied health clinics you haven't worked with yet. Built around the first 90 days - what to do, when to do it, and what to say at each stage. Repeatable every time you add a new referrer.
Business Development Tools
The ultimate tools to take your business to the next level...
Individual Referrer Engagement Matrix
A one-page profile for each key referrer. What they care about, how they prefer to be engaged, where the relationship sits now, and what a stronger connection looks like.
Conversation
Scenarios
Ready-to-use scripts and talking points for the moments that matter most: first visits, follow-up calls, lunch conversations, and re-engagement after a gap. Built for your context, not generic.
SGP Business Development eBook
A reference guide to referral-based practice growth, built on SGP's work across surgical practices in Australia. Covers network strategy, referrer engagement, field visit frameworks, and how to sustain momentum once the analysis is done. Practical, plain-language, and designed to be used - not filed away.
Secure your package with a 10% deposit. Balance payable at project commencement.